Luxury Cosmetics Brand: Bobbi Brown Cosmetics

Bobbi Brown Cosmetics is one of the most sought-after leading brands in the makeup industry. Thanks to its founder, Bobbi Brown, the world has enjoyed top-grade beauty products for almost three decades now. Founded at a time when the ideals of beauty and fashion were sharp facial textures and red, glossy lips, Bobbi Brown aimed to bring to spotlight the natural features of a woman by coming up with what was first known as Bobbi Brown Essentials. Initially, her brand focused on brown-based lipstick colors, which was a simple, modified way for the women of the ‘90s to embrace their natural beauty. Moving away from the traditional dry tones of makeup, Bobbi wanted to come up with something truly unique.

Bobbi collaborated with a chemist to design lipsticks that tended to be more creamy, odorless, and shined much longer. She was of the opinion that to bring out a woman’s natural radiance, a collection of 10 shades of lipstick should be enough. At Bergdorf Goodman, she started her business, expecting to sell about 100 products a month. Instead, she managed to sell the same amount within a day. Following her initial success, she also focused on other lines, releasing a yellow-toned foundation stick in 1992.

As the name Bobbi Brown started to be associated with various global brands, the famous Estée Lauder took ownership of Bobbi Brown Cosmetics. However, Bobbi still had her part as the chief creative officer of the brand that would soon reach a billion-dollar status. Besides being a beauty role model, Bobbi is also the best-selling author of several books. She is a public speaker and has served as the Beauty Editor of several TV shows, including The Today Show and Elvis Duranand the Morning Show.

Early Life

Bobbi was born to a Jewish family, in the state of Illinois, in 1957. She was raised with five other children, including her step-siblings. She describes herself as a girl who barely managed to get D’s in her Math class. Nothing interested her as much as maintaining her looks. She tried herself at the University of Wisconsin but left after six months. She then joined the University of Arizona but failed to find any subject of her interest, and departed after a year.

The lack of formal beauty education and not having fashion entrepreneurs to look up to was a major concern for Bobbi in her teens. She decided to return home in Illinois, where a family friend recommended that she should opt for the Emersion College in Boston. She describes finding Emersion as the point in her life when her career truly started. She got her makeup degree, which was mostly self-directed, in the following years.

At the age of 23, after graduating from college, she moved to New York, where she put practical effort into her long-desired goals. From a young age, she stood out as an entrepreneur who invested in making products that brought out the natural tones of women, without it seeming too excessive.

Professional Career

In 1988, while doing a shoot for Mademoiselle, she went to several downtown places, one of which was Kiehl’s pharmacy. There she met a chemist who, like herself, was also interested in investing in a new kind of makeup. He helped Bobbi in coming up with ten different shades of lipsticks, each unique due to its creamy and odorless composition. The products quickly proved their worth by making a sale of more than 100 units per day. Bobbi’s ideology was quite simple. According to her, “Women wish to look natural and feel like themselves, only in a prettier and more confident way.”

Her husband, Steven Plofker, was a constant support to her through her early career. After the Glamour magazine started featuring Bobbi and her work, their customer count increased to hundreds of thousands. Along with her spouse, Bobbi decided to partner with a friend of hers, Rosalind Landis, for whom she had worked for just a year before. She aptly decided to name the company after her. For a globally famed brand, Bobbi Brown Cosmetics started with a budget of a mere $10,000.

Just a few years later, in 1995, Bobbi was approached by the American billionaire and philanthropist Leonard Lauder, who claimed to have been inspired by seeing Bobbi’s work expand throughout most of the stores in the country. Bobbi handed over the ownership of her company to Lauder’s firm Estée Lauder. Lauder confessed to Bobbi that he wished for her to continue her work, and thus collaborated with her by making her chief creative officer of Bobbi Brown Cosmetics.

In the late ‘90s, Bobbi Brown Cosmetics remained relatively flat in their business progression. However, in the early 2000s, they focused their efforts on making fresh and fun products. They took more of an editorial approach rather than showing off as a regular lipstick brand. Bobbi Brown Cosmetics is one of the first brands that featured black models, which gained it a great amount of popularity in the coming years.

By 2006, the company had made a profit of more than half a billion. By 2012, Bobbi’s cosmetics were thought to represent more than ten percent of Estée Lauder Companies’ overall product sales. In 2016, she finally decided to step down as the CCO of Bobbi Brown Cosmetics and pursue other goals.

Side Projects

Besides her role as the CCO of Bobbi Brown Cosmetics, Bobbi has also worked as the Beauty Editor of The Today Show for 12 consecutive years. Her work has been featured in multiple magazines, including Elle and Vogue.

Bobbi also produced a collection of six perfume lines and Bobby Brown Eyewear. As of 2019, she has returned to being an entrepreneur and is working on a new wellness brand, Evolution 18.

She is also the author of nine books, relating to the concepts of wellness, female beauty, and makeup. Some of her New York Times bestsellers include Bobbi Brown Beauty Rules and Bobbi Brown Beauty Evolution: A Guide to a Lifetime of Beauty.

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Where to Buy

Bobbi Brown Corrector Bisque

Bobbi Brown Extra Repair Moisturizing Balm SPF 25, 1.7 Ounce

Bobbi Brown EXTRA Lip Tint - Bare Nude

Bobbi Brown Perfectly Defined Long-Wear Brow Pencil, shade=Blonde

Bobbi Brown Smokey Eye Mascara, No. 1 Black, 0.2 Ounce

Bobbi Brown Sheer Finish Pressed Powder, No. 05 Soft Sand, 0.38 Ounce

 

Products

Check out below some of the top products by Bobbie Brown Cosmetic.

Corrector Bisque

Bobbi Brown’s Corrector Bisque is uniquely built to conceal even the most stubborn of dark circles. It is also targeted to match the skin tones of most people, meaning that it blends in perfectly with your features. It brightens your under eyes just the right amount, without making them look unnaturally intense or lacking proper coverage. Its formula is such that it takes little to no time in neutralizing the discoloration and filling the hollowness under the eyes. It is available in 16 different color-correcting pinks, as well as peach-based shades. Just dab it gently at the dark spots and let it do its work. You also don’t need to worry about it getting caked up, as long as you don’t apply it excessively in the same area.

Extra Repair Moisturizing Balm

Built to give a light, soothing sensation, Extra Repair is rich with ingredients including linoleic acid. Linoleic acid is one of the main elements used for skin moisturization. It is very effective in keeping the skin’s barrier tight so that every droplet of water stays in, and harmful irritants can’t reach your skin. The product is also good at keeping acne at bay. Unlike other moisturizers, Extra Repair also focuses on the long-term benefits to your body. It is renowned for its protection against harmful UV radiation. On top of all this, there is no noticeable smell of any ingredient, which can make your experience with this balm very pleasant.

 Extra Lip Tint

Weighing a mere 0.08 ounces, Bobbi Brown’s Extra Lip Tint is a portable product that is easy to carry. As with most of Bobbi’s designs, Extra Lip is also equipped with the right composition to refresh and repair the skin of your lips. It prevents your lips’ surface from getting dry by acting as a constant moisturizing agent. It aims to give your look a healthier and more natural style that fits exactly with your personality. It is also found to be very effective in repairing lips damage, such as frequent cracking and chapping of the skin.

Blonde Brow Pencil

 This brow pencil is specifically manufactured for long-wear, giving you a 16-hour long result. The pencil is designed to give you the perfect results, and its blend of waxes and emollients give long-lasting color. Not only is this brow pencil waterproof, but it is also humidity resistant, which means that you do not have to worry about smudges. Its slanting tip ensures the application is accurate and to your satisfaction.

Smokey Eye Mascara

 Often, in an effort to increase the volume, mascaras clump the lashes together. This mascara, however, is pigmented and creamy and gives volume to every lash, so you have a clump-free finishing look. It gives you defined and curly lashes, and can be used daily for silky and smooth texture, and volume and shape that stands out.

Sheer Finish Pressed Powder

Sheer Finish Pressed Powder is the perfect choice when you are looking for a final touch and a perfectly flawless complexion. Not only does it make the texture of your skin smooth, but it also gives it a playful shine that will show off every now and then. It is incredibly light on the skin, and you never feel uncomfortable by its weight when you put it on. There is also no need for concern regarding over-applying it since caking is rarely an issue with Sheer Finish Pressed Powder.

The powder is ultra-light and can very smoothly blend in with the tone of your skin. It simply provides a magnificent skin tone, one which never seems out of place with respect to your natural skin color. As with every skin powder, it is recommended to avoid using it too frequently since it can block the pores of your skin, which may result in skin dryness or unwanted pimples. It is best to wash it off before going to sleep each night.