Charlotte Tilbury founded her eponymous skincare and beauty brand in the UK in 2013. The recipient of multiple awards, Charlotte Tilbury Beauty Ltd, was an instantaneous hit and highly acclaimed by critics. It sells directly through its stores in the UK, the US, Germany, Canada, Ireland, Spain, France, Netherlands, Honk Kong, Qatar, Kuwait and Dubai, and sells online to most countries in the world.
The brand has achieved considerable success in a short time due to the alluring personality of Charlotte Tilbury, herself a makeup artist who has since long been known for her work with celebrities and big names in the fashion industry.
About The Founder: Charlotte Tilbury
The only thing more enigmatic than this high-end luxury brand is the life of its founder, Charlotte Tilbury. Born in London in 1973, she spent her childhood in Ibiza and moved back to London at the age of 13. It was then that she had started experimenting with makeup, and creating makeup looks for herself. She attended the Glauca Rossi School of Makeup, and, at the beginning of her career, worked under the mentorship of Mary Greenwell.
From such humble beginnings, Tilbury went on to become one of the most renowned names in the world of makeup artists, working with the world’s most prominent fashion magazines, designer beauty brands, supermodels, actresses, and singers. Her A-list celebrity clients include Jennifer Lawrence, Jennifer Lopez, Victoria Beckham, Kate Moss, Kendell Jenner, Kim Kardashian-West, Anne Hathaway, Amal Clooney, Drew Barrymore and many more.
She has crafted cover looks for the British, Italian and French Vogue, worked on hundreds of beauty campaigns and is widely sought-out for creating red carpet and runway makeup looks. She has acted as the creative director for many beauty companies and even collaborated with MAC Cosmetics to create a MAC for McQueen range. She has also created makeup lines for Armani and Tom Ford.
Tilbury started her makeup channel on YouTube in 2012, which features makeup tutorials, industry tips, and some of the celebrity looks she has created.
Charlotte Tilbury’s Beauty Brand
In September 2013, Tilbury launched her own makeup and skincare brand. She had wanted to launch her company since the days she had worked with major cosmetics brands to create their makeup lines. Using all the knowledge and skills she had accumulated in her 20 years career as a makeup artist, Tilbury launched her company, which features high-quality products and some of the best makeup tools in the industry.
Charlotte, the creative director and president of the brand, exercised considerable control over the company, creating products that were in line with her creative vision. Her YouTube channel, her social media presence, and her work with big magazines and notable celebrities for fashion weeks and the red carpet, all helped bring fame to her brand. Thus, it is right to say that Charlotte Tilbury Beauty is majorly a personality-led brand. Charlotte hardly spent any money on advertisements, rather choosing to focuson product quality and its benefits for the skin.
Her success is evident by the multiple awards she received, from the Walpole award for Emerging Luxury British Brand in 2014 to CEW Best British Brand of the year from the year 2015 to 2019. Tilbury was awarded an MBE in 2018 for her contribution to the cosmetics and beauty industry.
In the year 2020, Puig bought a significant majority stake of Charlotte Tilbury. The acquisition came in the uncertain economic times of the coronavirus, yet it provedto help the brand expand its reach.Tilbury has retained her position as the creative director, chairperson and president of the company.
The Philosophy Behind the Brand
Tilbury wanted to use the power of makeup to empower and uplift women. She created her brand with the vision to combine makeup and artistry, and to bring the red carpet looks to all women. Her brand is inclusive because she believes beauty should be accessible to everyone. Her easy to use and ready to wear products enable women, who do not have the expertise, inclination, or time to figure out makeup looks, to create artistic and elegant makeup looks.
Below are some of the best-selling products by Charlotte Tilbury.
Magic Away Concealer is the magic makeup wand for the perfect-looking skin. This incredible liquid concealer provides full coverage to ensure that any skin imperfections are taken care of in an instant. The formula creates the illusion of lifted upper eyelid and successfully reduces the appearance of dark circles, crow’s feet, and blemishes.
Palmitoyl Glycine or Bliss Molecule works on fine lines and wrinkles while Wild Indigo Extract, the native Indian herb used in ayurvedic tradition, contributes to enhancing the skin’s radiance. Use daily to enjoy a youthful look with even and smooth skin everyday. Apply it atop your regular foundation, focusing on areas that need more coverage like red spots and blemishes.
Magic Cream Mini is Charlotte Tilbury’s award-winning and best-selling moisturizer, which was originally dedicated to transforming the look of supermodels before fashion shows. The cream provides instant and 100% effective moisturization and keeps your skin hydrated for up to 24 hours. This clinically-proven formula is backed up by science to give gratifying skincare treatment.
The celebrity-favorite Magic Cream is infused with a whole matrix of nourishing oils and an SPF 15 to ensure comfortable wear in the sun. It floods your complexion with relief and coolness to transform that dull and tired-looking skin into a glowing, and plumper-looking texture. Reduce wrinkles and show-off a firmer and enhanced skin with an easy application.
Legendary Lashes Volume 2 is a reformulated mascara to give your lashes an ideal look in a straight-forward and easy application. It has been tested to dramatically increase the volume of your lashes by 50%. The application takes effect in a manner of seconds to instantly give you the dreamiest Hollywood flutter.
The formula is specifically designed to give your lashes an intense jet black shade that will help your eyes easily stand out in a crowd. It promises a long-wear without any concern for smudging or flaking. The mascara is humidity-resistant to prevent tears or water droplets from ruining your makeup. The product has been proven to increase lash thickness by 108% in just one application.
Charlotte Tilbury’s original Filmstar Bronze & Glow contour palette will make sure you get the fabulous red-carpet-ready facial framework with an incredibly powerful application. Whether it’s slimming, sculpting, shortening or tripping, Filmstar allows you to manipulate your features according to your desires with light, comfortable strokes.
The formula is a blend of pigment and pearl to give your skin that sun-kissed look. Featuring Light Flex Technology, it is perfectly suitable for every skin tone as it captures and reflects light in just the right way. The endresult is a blendable and even coverage that provides a gorgeous look with luminous texture. Apply to the hollows of your cheeks, the jawline, temples, and on the sides and tip of your nose.
Matte Revolution Pillow Talk is Charlotte Tilbury’s iconic matte, nude-pink lipstick that is the secret to the ultimate celebrity lip color. Your lips get a fuller and wider look to provide for the perfect style to go with any makeup. The formula is designed to target individual lips and enhance the natural hue, meaning that Matte Revolution in unique to each lip color and skin tone.
The universally-loved, best-selling lipstick provides a moisturizing treatment that grants your lips a healthy texture with a beautiful matte finish. It smooths and meticulously shapes your lips to tempt and perfect your pouts. Orchid and Living Tree extracts, along with light-reflecting pigments, give your lips a softer, more graceful and younger appearance.
Charlotte Tilbury’s luxury Eyeshadow Palette Pillow Talk is the world-famous makeup featuring a pink and feminine eyeshadow palette. It includes two satin, shimmer shades and two rich, matte shades, suitable for both daily use and special occasions. These are champagne pink, rose gold sparkle, soft matte brown, and matte dusky rose.
The formula gives your skin a natural and effortless finish, with an overall application that portrays a wide-eyed and romantic look. The product is conveniently made to look flawless on people in their late teens to those in their 70s. It is an ideal choice for anyone looking for an easy-to-use and instant eyeshadow routine.
Hollywood Flawless Filter is a customizable complexion booster that combines all the best qualities of a primer and highlighter. Featuring exceptional versatility and a mega-watt radiance, it mimics the perfecting properties of your favorite digital filter. The formula is enriched with skin-loving ingredients to smooth out lines and pores and give your skin a softer feel with an illuminating texture.
Charlotte Tilbury’s Hollywood Flawless Filter is available in 7 genius shades for very fair skin and light to medium skin to medium tan skin and dark skin tones. Each complexion booster provides the ultimate high gloss and creamy finish. Its formula is based on state-of-the-art cosmetics technology to promote a lightweight and moisturizing application that lasts.
With high-quality products and top-notch makeup tools, Charlotte Tilbury cosmetics products enable every woman to create artistic, red-carpet celebrity looks. Tilbury, the founder and creative director, makes sure her innovative cosmetics are accessible for each and every beauty enthusiast.