Founded in 1978, La Prairie is a Swiss luxury skincare and cosmetics brand. It is headquartered in Volketswil, Switzerland and is popular all over the world for its Skin Caviar line, which features products made from advanced antiaging technology. Since 1991, it is owned by the German multinational company, Beiersdorf.
A Brief History
The story of La Prairie goes back to 1931 when Professor Paul Niehansfounded Clinique La Prairie in Montreux, Switzerland. After many years of research at the clinic, Professor Paul developed antiaging cellular therapy, which had astonishing effects in rejuvenating the skin and preserving youth. The Clinique was a pioneer in cellular therapy, and it gave birth to a new brand with the launch of its first cellular eye cream in 1978. The cream was revolutionary because it was a result of the application of medical knowledge about aging to face creams.
In 1982, the clinic and the brand went their separate ways. In 1987, the brand was bought by Georgette Mosbacher. In the same year, she launched the Caviar line, which is the brand’s highest-performing collection of products. Due to its superb skin lifting and firming properties, it was an immediate hit.
The Skin Caviar line was developed by adding the extract of actual caviar to their Cellular Complex formulas and went on to achieve iconic status for the brand. It was also the first time that a brand made use of marine ingredients in skincare products because of their beneficial properties. The products all come in similar cobalt blue packaging. Over the years, the Skin Caviar line has consistently seen growth.
In 1991, Mosbacher sold it to Beiersdorf, a German multinational company that has several brands under its portfolio, like Nivea, Labello, and Hansaplast. The brand has expanded globally, and its sales have increased under Beiersdorf.
The Exclusive Cellular Complex
La Prairie took inspiration from the science behind the clinic’s cellular therapy to create its exclusive Cellular Complex, which is at the heart of all the products manufactured at La Prairie. It is an age-defying, life-infusing formulation that is the building block upon which La Prairie has built its quest for timeless beauty. It has been used for making skincare products since 1978, when the brand was founded, and has been the company’s most closely held secret for four decades.
The Cellular Complex works on the skin to stimulate and enhance its natural renewal process. It revitalizes and gives energy to the skin cells, ensuring the skin is naturally beautiful. La Prairie takes extreme care to protect the secret that is the special Cellular Complex. Three separate labs are used to prepare the Cellular Complex, so no single chemist or technician ever knows the full recipe. There is a lab dedicated to the yeast fermentation process, one for the micro-organism fermentation process, and another lab for blending together the various components of the recipe. Thus, the Cellular Complex remains a true mystery.
A Look at the Brand Today
La Prairie has 14 affiliated companies all over the world, and its distribution network extends to over 90 countries. Its workplace comprises of more than a thousand employees, 150 of which are working at its headquarters in Volketswil. Its global workforce continuously strives to inculcate the latest scientific innovations in the brand’s products, while also maintaining its status as the ultimate luxury skincare company. It remains steadfast to its central mission of being a leader in skincare and buying women the gift of time, through its advanced skincare technology and marine-based ingredients.
With the aim to be technologically innovative, La Prairie regularly updates its product formulas by adding additional benefits to the original compositions. It places a lot of significance on “form.” From its product designs to the minimalistic aesthetic, art is at the center of what the brand does. Just like it has been recognized for its superb product formulation, so have its aesthetics and elegant simplicity been widely applauded in the cosmetic world. La Prairie is committed to celebrating and meshing together beauty, art, form, and function.
Let us look at some of La Prairieproducts.
The Skin Caviar Luxe Cream is a lifting and firming cream that has the power to transform your skin completely. With the cream’s excellent lifting and firming action, the skin appears tightened, supported, and toned. You can feel suppleness and tautness in the skin. Caviar has the unique ability to nourish and regenerate the skin, and Skin Caviar Luxe Cream offers such a firming and lifting action that was thought impossible before.
For applying the cream, use the sleek spatula to take a small amount of the cream onto your fingertips and smooth it over the face and neck. The Luxe Cream should be applied to the skin every morning and evening after cleansing and toning. For ideal results, apply after Skin Caviar Essence-in-Lotion.
A lifting and firming eye serum, Skin Caviar Eye Lift offers multiple benefits. It is a gentle but effective serum that acts on the whole eye area, including the brows. With regular use, it visibly reduces crow’s feet, smooths lower eyelids, and diminishes undereye bags and puffiness. It tightens the upper eyelids, makes them firm and lifts them. Your eyebrows appear redefined, and overall, the complete eye area is firmed and lifted.
The serum should be applied every day in the morning and evening. To apply it, take a small amount on your fingertip and gently dot it from the inner corner of your eye to the outer corner, along the eyelid crease. Similarly, dot from the inner eye to the outer eye along the undereye. Dab the serum along the brow bone, from the outer corner to the inner corner, and also dab it on the eyebrow from above the nose to the end of the eyebrow. Repeat this process until the serum is absorbed.
The Antiaging Night Cream is a restorative night treatment that neutralizes the day’s effects and helps prevent the premature signs of aging. The cream offers multiple benefits. It moisturizes your skin, neutralizes the day’s damage, smoothens the skin, and helps fight off the appearance of wrinkles and fine lines. Use this cream at nighttime by taking a small amount and smoothing it out on the face, neck, and décolleté. Be sure to avoid the area around the eyes.
A perfecting treatment, Radiance Perfecting Fluide Pure Gold bathes your skin in golden light and visible perfects it. The liquid is infused with gold and smoothly glides over the skin, deeply revitalizing and improving texture. The exquisite liquid is absorbed into the skin to rejuvenate the skin’s appearance, improve and perfect the skin texture, and mimic flattering lighting conditions.
The fluid is lightweight, gentle to the skin, and slightly shimmers. Sweep it over the entire face in the morning or evening, avoiding eye area.
Enriched with caviar extract, Extrait of Skin Caviar Firming Complex is a deep moisturizer that helps restore firmness to the skin and makes the skin soft and supple. It soothes the skin and also provides antioxidant protection. Further, it increases the skin’s elasticity and primes your complexion, making the skin ready for smooth makeup application. The moisturizer has a lightweight, emulsifying formula, and should be applied to the face and neck every morning and evening. The result is moisturized and firm-looking skin.
For the best results, La Prairie recommends first using Skin Caviar Essence-in-Lotion as a pre-serum treatment and then following it by Extrait of Skin Caviar Firming Complex.
Radiance Cellular Night Cream has been specifically designed to rejuvenate your skin and restore its natural defense mechanisms as you sleep. Acting at the cellular level, it replenishes the skin’s moisture levels overnight, perfects the skin’s luminosity, and promotes the skin’s renewing action. The result is soft, smooth skin that seems to glow from within. The cream has a rich texture. It is also velvet soft on the skin. Apply to your face and neck every night as part of your skincare regiment.
For your evening skincare routine, La Prairie recommends starting with Radiance Cellular Concentrate Pure Gold, to be followed by Radiance Cellular Eye Cream and then Radiance Cellular Night Cream.
The Line Interception Power Duo is a wrinkle solution that comes with additional benefits. It fights off aging symptoms by reducing the appearance of fine lines and wrinkles. It acts as a moisturizer and hydrates and refines your skin. Also, it provides broad-spectrum SPF 30 protection from harmful UV rays. A breakthrough solution, the product provides one moisturizer for the day and one for the night. The silky, luxurious formula is the best way to fight off wrinkles and should be applied to the skin every morning and night.
La Prairie is one of the best-known brands when it comes to antiaging luxury skincare products. With its hugely successful Skin Caviar line, it has built a loyal customer base who repeatedly buy its products, as well as manages to attract new customers.