Luxury Cosmetics Brand: Lancôme

Lancôme, a subsidiary of L’Oréal, is a luxury makeup, fragrance, and skincare brand operating since the 1930s. Lancôme is a French company, and its headquarters are situated in Paris, France. It is a high-end brand and part of L’Oréal’s Luxury Products division. It caters to both men and women consumers. When it comes to selective perfumery, Lancôme is the leading French brand in the world. It is sold in over 163 countries and has at its heart the French values of beauty and elegance.

The Inspiration Behind the Brand

Armand Petitjean founded Lancôme in 1935 as a fragrance house. The name was inspired by the ruins of the castle, Le Chateau de Lancosme, and was intended to convey the French idea of elegance. The roses growing around the castle eventually gave birth to the global symbol of the brand, a single golden rose. The rose symbolizes the French idea of beauty and represents the most gentle and luxurious perfumes.

The exterior of a Lancôme boutique in New York City

History

Lancôme launched five fragrances in 1935, which were presented by Petitjean in the Universal Exhibitions at Brussels. The fragrances, Conquête, Kypre, Tropiques, TendresNuits, and Bocages, were packaged in beautiful bottles and captured the scents of multiple cultures. These five fragrances won a double medal at the exhibition. Petitjean had employed Georges Delhomme as the creative director of Lancôme, and it was he who came up with the unique and ornate packaging of the fragrances. Fragrances have often been the first product used to launch a company, as you can read here.

In 1936, Petitjean stepped into the skincare market with his product La Nutrix. Nutrix was introduced as an all-purpose repair cream. It was a regenerating night cream used for treating sunburn, cracked skin, insect stings, razor burns, frostbite, and diaper rashes. Nutrix, a nutrient cream, was introduced as having the ability to guard the skin by enhancing the skin’s defensive mechanisms. The cream was a huge success; it became an icon and is popular among customers, even today.

Rose de France was launched in 1936. This pinkish-red lipstick was scented by roses and was silky, soft, and luxurious. At a time when long-lasting lipsticks were in fashion, Petitjean went against the current and introduced the soft and luxurious Rose de France. The lipstick gave the lips a smooth, youthful feel and soon became the symbol of femininity. Like the perfumes, the lipsticks were also encased in ornate cases. They remained a best seller until the 50s. Read here about why luxury lipsticks have always been so popular.

When Lancôme’s sales started to go down during WWII, Petitjean came up with a unique idea for promoting his company. He hand-picked students and gave them a thorough training in science, arts, and the strategies used in selling, taught them makeup and massage techniques, and even gave a course in perfumery. These girls became his international ambassadors and promoted Lancôme all over the world. They were received by heads of states and governors and were able to secure orders for the company.

In years after the war, Lancôme continued to grow. Its skincare line became a huge success among women, and its popularity was mostly due to word of mouth. Lancôme’s lipsticks were extremely popular, and Magieand Tresor earned the brand prestige in the world of perfumery. By 1955, Lancôme’s products were being sold in over 98 countries.

Petitjean had always emphasized quality. Ironically, this was one of the reasons that contributed to his company’s downfall. His new line, Oceane, was too complicated and based on a problematic system of classifying skin types, and so did not work out. Petitjean also rejected the idea of disposable lipstick cases, which was to revolutionize makeup sales, and so his lipstick sales were severely affected. Around the same time, Petitjean poured his fortune, and that of Lancôme, into constructing a production plant at Chevilly.

By 1962, the plant was constructed, but Lancôme was heavily in debt. After trying and failing to adjust the brand to the market, the company was sold to L’Oréal in 1964, with the promise that the Lancôme heritage would be preserved.

Counter displaying Lancome’s products

Under the L’Oréal Group

Lancôme grew quickly and spread far into the world under L’Oréal. L’Oréal’s deep pockets and its marketing knowledge helped ensure that Lancôme not only survived but also thrived. The brand has retained its essence as a subsidiary of the L’Oréal group. The French ideals of elegance and beauty are still the cornerstones of its identity, and the spirit of innovation has reached its pinnacle under L’Oréal’s laboratory discoveries.

Successes such as O oui, Poeme, and Tresor have retained the brand’s status as a great perfume house. In the luxury beauty arena, Lancôme is one of the biggest advertisers in the world. It is working with top-notch photographers, models, and actresses. It is represented globally by perfumers, designers, actresses, and supermodels. It is growing continually, and in 2017, it introduced a new app that allowed customers to virtually try on makeup products and make purchases through the app.

Product
Visual
Where to Buy
Lancome Renergie Lift Multi-Action Lifting and Firming Cream, 1.7 Ounce
Lancome Idole Le Parfum EDP Spray 2.5 Ounce
Lanc0me Effacernes Waterproof Protective Undereye Concealer, 220 Clair I
Lancome Teint Idole Ultra 24 Hour Makeup Foundation- 220 Buff (C) 1 fl. oz.
La Base Pro Perfecting Makeup Primer Smoothing Effect Oil Free 25ml/0.85oz by Lancome
Double Action Eye Makeup Remover Bi Facil - 4.2 Ounce - 125 Ml by cosmetics
Lancome Genifique Advanced Youth Activating Eye Cream, 0.5 Ounce
La Vie Est Belle by Lancome for Women 3.4 oz L'Eau de Parfum Spray

 

Products

1. Renergie Lift Multi-Action

This is a lifting and firming cream by Lancôme and can make your skin smooth and tighter in just a short time. Also acting as a sunscreen, it offers broad-spectrum SPF 15 protection. After about a week of using this cream, the results start to show. Your skin gets a denser and tighter feel, and in four weeks, it looks young and firm.

This multi-action cream treats wrinkles and imperfections on the skin to give you a smooth texture and young-looking skin, and it also provides excellent protection from the Sun. This cream works well for all skin types.

2. Idole Le Parfum

This fragrance has, at its core, the iconic Lancôme perfume ingredient: the rose. The rose scent is accompanied by jasmine essence, and that gives the perfume a clean, intense yet graceful softness. Notes of pink peppercorn, bergamot, and juicy pear enhance the scent and give the fragrance a distinctive feminine quality that is specific to Lancôme perfumes.

3. Effacernes Waterproof Undereye Coverage

If your eyes show signs of fatigue and stress, worry no more. This undereye concealer can instantly eliminate the dark circles under your eyes and make you look fresh and care-free. It provides complete coverage and evens your skin tone, giving you a natural appearance. It also smoothens the fine lines around your eyes, giving you a younger, relaxed, and soft look.

The formula is water-resistant and is made for long-term usage. Further, the concealer does not crease, giving you a flawless look.

4. TeintIdole Foundation

Lancôme came up with this ultra-long wear foundation after eight years of research. It is ideal for extended wear, as it stays on for up to 24 hours, making sure your look is perfect. This foundation does not contain any oil or fragrance. Its flattering feature is that it does not cause pore blockage, so your skin can breathe. The foundation is suitable for all skin types and has been tested on sensitive skin as well.

This transfer-free foundation offers broad-spectrum SPF 15, which means it provides higher protection from UV rays than most foundations.

5. La Base Pro Makeup Primer

An oil-free primer that absorbs into the skin quickly, leaving the skin smooth and soft and helps create a flawless makeup base. Making use of Lancôme’s Elasto-Smooth technology, it softens the skin texture and diffuses light. The primer can reduce imperfections on the skin, and boost makeup staying power. This product is suitable for all skin types, helping your makeup last all day long.

6. Bi-Facil Eye Makeup Remover

This liquid eye makeup remover is gentle enough so that even those who use contact lenses, and those who have sensitive skin can use it quickly and efficiently. It is suitable for all skin types and works in two phases. In the lipid phase, the makeup particles are lifted off from the eye, and in the water phase, its emollients remove the makeup residue.

To use this makeup remover, you will need first to shake the bottle to activate it. It has a no-rinse formula, which means you do not need to wash your face after using it. Instead, it will leave your skin cleansed and as fresh as if you just washed your face.

7. GenifiqueYeux Eye Cream

Genifique is a youth-activating eye cream with a gel-like consistency, which is ideal for restoring moisture to the eyes. With regular use of this cream, there is a visible decrease in dark circles and fine lines around the eyes. Thus, it reduces the signs of tiredness and stress.

Advanced optical technology was used for manufacturing this product, and that is why it has a brightening action. This cream can make the areas around your eyes smoother, softer, firmer, and vibrant.

8. La Vie Est Belle

This fragrance has iris spring flower as its principal ingredient, with jasmine and orange blossoms as essential essences. Pear and black current provide the fruity flavor while praline, vanilla, and tonka bean provide a warm, almond-like accord. The concept of pure, natural beauty is central to the fragrance, and freedom from conventions is the idea behind it. It conveys the sense of a personal vision of happiness, emanating from joy in the small things. The name itself conveys this idea, as La vie est belle is a French expression that translates into ‘life is beautiful.’

This uniquely feminine scent is inspired by and based on ‘The Crystal Smile’ that was introduced in 1949.