Luxury Cosmetics Brand: Revlon

Headquartered in New York, Revlon is an American multinational company that manufactures skincare, cosmetics, fragrances, and personal care products. Revlon was founded in 1932. Today, it stands among the oldest and most well-respected cosmetic companies in history. It promotes the art of beauty by emphasizing boldness and creativity. The company features a diverse and innovative range of products, celebrating a culture where people of all races, ethnicities, and genders deserve equal aesthetic rights.

Revlon currently owns several top-quality beauty brands, such as Juicy Couture, Britney Spears, Mitchum, and Crew. Among these, however, Elizabeth Arden is perhaps the brand’s most important acquisition. Having 15 or so international subsidiaries has allowed Revlon to cover multiple angles of the beauty industry. Its integrity and exceptional customer care have allowed it to expand its business in over 150 countries worldwide.

History

Tram in Hong Kong advertising Revlon

According to Revlon, its career started with when Elizabeth Arden, founder of Elizabeth Arden and a widely-accepted beauty guru, began her efforts of shifting the world’s opinion of cosmetics from something unsavory and immoral towards a basic right and strength of every woman. This would be in the early 1900s, during which time Arden opened more than 40 beauty salons around the world.

With the increase in productivity in areas like TV shows, plays, and beauty magazines, the demand for skin cosmetics and beauty care grew tremendously. In 1932, with Arden’s footsteps paving the way for young beauty brands, Revlon took its first step as a beauty brand. It started with three young men; the brothers Charles and Joseph Revson and a chemist Charles Lachman.

Initially, it was planned that the company would be called “Revlac,” a merger of Revson and Lachman. However, this didn’t sound catchy enough, so they instead went with “Revlon,” with the “L” dedicated to Charles Lachman.

The company started in the Great Depression, a time when the sales of most beauty products had dropped drastically for even the most well-to-do brands. Revlon, however, was aware of this and opted for nail polishes as its first products. Manicures were one of the only beauty products that hadn’t lost their value at the time.

The supply for the nail polishes was handled by Lachman, with the trio working together to create a new kind of nail polish. Revlon was one of the first companies to design opaque formulas that would cover the whole nail, instead of the traditional transparent ones. The manufacturing process consisted of pigments instead of dyes, which allowed the company to introduce unique shades, giving it another significant marketing advantage.

In just three years, the company had made a profit of almost $70,000. By 1937, the company started targeting pharmacies and department stores. Given its top-quality, long-lasting, and lustrous products, the new approach was a huge success, and Revlon grossed a boasting $2.7 million by 1937.

The year 1940 saw Revlon introducing a new beauty product, lipsticks, in addition to its fully developed manicure line. Its first lipstick was labeled Fire and Ice, with the specialty that it didn’t smear off when kissing someone. With the start of World War II, Revlon started investing in make-up and other products for the US Army, including first-aid kits and dye markers. The company’s attention to detail earned it the Army-Navy Excellence Award in 1944.

Revlon’s Rise and Current Status

Revlon counter in New Zealand

By 1946, Revlon was the second greatest cosmetics brand in the US, in terms of quantity. From then on, Revlon’s fame and business career was only to grow. Unlike most brands, who were unwilling to spend on advertisements, Revlon developed its own marketing strategy and, by the 1950s, started to appear on national magazines such as The New Yorker.

In 1955, Revlon received another boost as it sponsored the hit TV show “The $64,000 Question.” It was evident that the project was a huge success, as the sales of the company’s products saw an increase of 500 percent. That year, the company made net sales of more than $51 million.

Over the following decades, Revlon was divided into seven smaller divisions, based on the respective marketing standards. The company also made several acquisitions, the first successful of these being the US Vitamin Pharmaceutical Corporation and more recent ones such as the Mitchum Company and Jean Nate. In 1985 the company became a subsidiary of MacAndrew & Forbes, paid for by the billionaire investor Ronald Perelman.

Many supermodels have linked themselves to Revlon over the years, including Suzy Parker, Lauren Hutton (also the brand’s first ambassador), Iman, and the celebrated Cindy Crawford. By 2016, Revlon made the famous acquisition of Elizabeth Arden for $870 million.

Revlon also manages several charity programs. Revlon has donated over $150 million in the hope to eradicate cancer and reproductive issues in women. One such project is Revlon Run Walk, which aims to raise awareness for breast and ovarian cancer. Its 2018 Employee Volunteer Program through which the US employees can engage in community service for eight hours.

Product
Visual
Where to Buy
Revlon Just Bitten Kissable Balm Stain, 020 Lovesick,Pack of 2
Revlon Color Burst Lip Butter, 053 Sorbet, 0.09 Ounce
Revlon Colorstay Looks Book Eyeshadow Palette, Maverick, 3.4 Ounce
Revlon ColorStay Eyeliner Pencil, Black Brown, 0.01 ounce
Revlon ColorStay Mineral Blush, Petal, 0.04 Ounces
Revlon Top Speed Nail Enamel, Essence, 0.5 Fl Oz
Revlon PhotoReady Prime Plus Primer, Perfecting and Smoothing Skincare Makeup with Vitamin B5 and Hyaluronic Acid, 1 oz

 

Products

Below we list some of the best Revlon products.

Just Bitten Kissable Balm Stain

Just Bitten Kissable by Revlon is a lip stain that feels just as comfortable and convenient as a lip balm. It is infused with several natural ingredients such as mango, shea, and coconut butter. The formula targets lips with a dry texture and provides hydration as well as an excellent moisturization effect.

The product does not require any sharpener and relies on a swivel mechanism. The formula is dull when applied but gives off a healthy, glossy look in a few minutes. The effect lasts for 8 hours without the need for touch-ups. The texture is extremely lightweight and provides freshness to the lips. The product is available in 8 shades to go with any skin color.

Color Burst Lip Butter

Cover your lips in a unique, luxurious color with Revlon’s ColorBurst Lip Butter. The color is made of buttery balm combined with a beautiful shine, giving your lips the smoothest texture you can hope for. The buttery balm imparts a lustrous shine to the lips, keeps them hydrated, and allows you to create either a light or a medium coverage look.

The product is available in several different shades, allowing you to have one for every unique occasion. The formula is suitable for women of all ages and has a creamy texture to it. However, you can choose to buy variants that produce a super creamy finish to ones that leave you with a frost or even a shimmer finish.

Color stay Looks Book Eyeshadow Palette

Color stay Looks Book Eyeshadow Palette by Revlon comes in three color schemes; shimmer, matte, and metallic. The palette contains eight uniquely pigmented colrs, thatare long-lasting and stay on for 24 hours. The palettes are perfectly portable, approximately the size of a debit card and just a bit thicker.

Color stay Eyeliner Pencil

Color stay Eyeliner Pencil by Revlon is an updated and waterproof formula that glides over your eye with incredible smoothness and ease. The formula is weightlessly light and stays put for as long as 24 hours, and it does not smudge under your eyes. The product comes with a built-in sharpener to ensure long-term effectiveness. It is available in 8 intense shades.

Color stay Mineral Blush

Revlon’s Colorstay Mineral Blush is enriched with skin-loving minerals, each of which nourishes the skin and keeps it healthy-looking. The formula proves for a simple and easy application and provides a natural-looking texture to the skin. The effect produced is wholly color consistent and gives off a soft, radiant glow.

Providing sheer coverage, the blush blends in perfectly with your skin, giving off a delicate reddish-pink glow. The formula stays on for 16 hours, without the blush streaking or fading off. It is suitable for all skin types and is a non-irritating, fragrance-free product. It is available in 5 shades – 2 Bronzer and 3 Blush shades. It can be worn alone or applied over your favorite foundation or powder.

Top Speed Nail Enamel

Revlon’s Top Speed Nail Enamel is a true masterpiece in terms of product quality. The formula is uniquely designed such that the instant you apply the polish, a built-in topcoat covers the surface and effectively prevents any would-be bubbling or chipping on your nails. The formula gives an amazingly fast application, with the color drying in no more than 60 seconds.

The color gives a radiant, shiny finish that lasts up to an extended period of 6 days. The texture is neither too thin nor too thick, providing for a pleasant lightweight sensation. The precise color brush makes sure that your nails look smooth and even, imitating a salon-quality application. To use, apply two coats for the best effect. By the time you are on your tenth nail, the first one will be ready for a second coat.

Photo Ready Prime Plus Primer and Makeup

Revlon’s Photo Ready Prime Plus Primer and Makeup allows you to create a smooth and immaculate canvas that greatly enhances your looks over regular usage. The product is a hybrid of make-up primers and skincare ingredients to adapt to the skin’s needs and create a flawless base for incredible wear.

The texture is lightweight and soothing, filled with antioxidants and hydrating ingredients to keep your skin moisturized. Its creamy surface instantly blurs any fine lines or uneven skin tones, thanks to the infusion of vitamin B5, hyaluronic acid, and pumpkin-seed extract. With its lemon extract and exfoliating lactic acid, it gives off a gorgeous glow and reduces skin discoloration. The formula leaves the skin gloriously mattified and conceals even the slightest pores.