Luxury Cosmetics Brand: Maybelline

Logo of Maybelline

Maybelline is an American-based international cosmetics brand that manufactures a wide variety of products, which include makeup, skincare, and fragrances. The company was found in 1915 by Thomas Lye Williams. Its excellent business strategy and innovative products led to it being acquired by the French cosmetics company L’Oreal in 1996. Headquartered in … Read more

Luxury Cosmetics Brand: Ulta Beauty

Ulta Beauty logo in grey

Ulta Beauty is a beauty retailer and cosmetics brand based in the US featuring skincare, beauty tools, nail products, haircare, and women and men’s fragrances. The company was founded by Richard E. George in 1990, as Ulta3. It is currently headquartered in Bolingbrook, Illinois. The company has almost 45,000 employees, 35,000 of … Read more

Luxury Cosmetics Brand: Orogold Cosmetics

Orogold Intensive Eye Serum and Day Moisturizer Set

Orogold Cosmetics is a skincare brand that offers a luxurious and unique approach to skincare with a vast range of innovative gold-based products. The brand was found in 2008 in the US, and has since continued to steadily expand its business to almost all continents. It has over 70 stores spread throughout … Read more

Luxury Cosmetics Brand: Glossier

Emily Weiss at a conference

Glossier is a digitally-managed beauty brand that has built a cult following mainly consisting of millennials and youngsters. Launched in 2014, the cosmetics brand is one of the latest brands of the 21st century. The company had its root in a 2010’s beauty blog Into the Gloss. Receiving almost a million views … Read more

Luxury Cosmetics Brand: Helena Rubinstein

a picture of Chaja Rubinstein, who is also known as Helena Rubinstein

Helena Rubinstein Cosmetics was found in 1903 by the renowned businesswoman and philanthropist Helena Rubinstein. Owing to her unparalleled determination, the brand is recognized in more than 105 countries worldwide and produces a full range of cosmetics and makeup products. The company is currently owned by the French personal care company L’Oreal. … Read more